• Home
  • News
  • Spotify’s Kalye Hip-Hop up for prestigious Webby award

Spotify’s Kalye Hip-Hop up for prestigious Webby award

Here’s how you can help Kalye Hip-Hop win the People’s Voice Award here!

Star Cinema Admin
by
Star Cinema Admin

4/11/2022 in News
Spotify’s Kalye Hip-Hop up for prestigious Webby award

Pinoy Hip-Hop is finally getting more international recognition — like it rightfully deserves. 

Spotify’s Kalye Hip-Hop campaign is currently leading for the People’s Voice Award under the Advertising, Media and PR category of this year’s Webby Awards — a prestigious award-giving body that honors excellence on the Internet. 

The campaign was among the 12% selected from over 14,000 global entries submitted by big-time brands, including Netflix, Apple, and HBO. It is also one of the only two from the Philippines. 

Launched by Spotify with creative agency TBWA\SMP, Kalye Hip-Hop puts the spotlight on a new generation of Pinoy Hip-Hop artists, like Karencitta, Matthaios, Peaceful Gemini, Nik Makino, VVS Collective, and ALLMO$T, who jumped from dominating YouTube views with their "edgy videos on their life and music defined by the streets" to conquering Spotify streams. 

The purely Pinoy Kalye Hip-Hop playlist moved to the Top 3 charts in the Philippines, joining the ranks of international playlists.

In addition, their featured artists also became the fastest-rising musicians in the local scene by hitting their highest stream and follower count. 

To vote for Kalye Hip-Hop, you may register and vote until April 21 on bit.ly/KalyeHipHopWebby. 

Related videos: 

Read more: 

LOOK: Belle Mariano appears in NY Times Square billboard

LOOK: Ylona Garcia’s cover for Spotify’s EQUAL playlist was flashed in Times Square, New York!

LOOK: Nadine Lustre’s cover for Spotify’s EQUAL playlist was flashed in Times Square, New York!

SHARE ON FACEBOOK
SHARE ON TWITTER