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LOOK: ABS-CBN turns into ABC-ZNN, the fictional network seen in 'Trese'

ABS-CBN also lit up the word "Trese" on the façade of the ELJ Building!

Patricia Matalog
by
Patricia Matalog

6/11/2021 in News
LOOK: ABS-CBN turns into ABC-ZNN, the fictional network seen in 'Trese'

The anime adaptation of the award-winning graphic novel “Trese” officially starts streaming on Netflix today, June 11, and it has been the talk of the town since it premiered on the streaming giant.

But apart from being a trending topic online, it also made its presence known on a larger scale as it "took over" ABS-CBN — as the fictional network "ABC-ZNN" replaced the network's metallic logo atop the Eugenio Lopez Jr. (ELJ) Communications Center.

 

The brilliant move was part of "Trese's" marketing strategy, with "ABC-ZNN" being a word play of the network giant's name, as mentioned in the Filipino graphic novel adaptation.

 

Billboards also surrounded the ABS-CBN compound along Sgt. Esguerra avenue with a text that reads "ABC-ZNN" and "Trese, Now Streaming."

The facade of ABS-CBN's ELJ Building also lit up the word "Trese" tonight, along with an illuminating red glow in the background, further strengthening the marketing promo for the series.

The promotions were just among the creative strategies of the team behind "Trese," who earlier went viral for its "vandalized" billboard promo, as well as the "leaked" CCTV footage of mythological monsters roaming around the metro.

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