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Chris Evans is PH telco's newest ambassador

Chris will be the face of Smart's “Live Smarter for a Better World” 2021 campaign

Patricia Matalog
by
Patricia Matalog

3/4/2021 in News
Chris Evans is PH telco's newest ambassador

Hollywood actor Chris Evans is Smart Communications' newest ambassador!

The local telco unveiled the news today, March 4. Best known for his role as Captain America in the Marvel Cinematic Universe, Chris will be the face of Smart's “Live Smarter for a Better World” 2021 campaign.

In the two-minute TVC, Chris ended the campaign by declaring “Simple, Smart Ako!”

 

According to a report by ABS-CBN News, the “Live Smarter for a Better World” campaign aims to inspire people in committing to sustainable actions with positive impact on society.

“There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected, and that our personal actions have broader impact. Through our ‘Live Smarter for a Better World’ initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good’,” Smart Communications’ president and CEO said in a statement.

Last January, Smart also tapped the global sensation BTS as their ambassadors for the “Live Smarter, Live With Purpose" campaign.

"Crash Landing on You" stars Hyun Bin and Son Ye-jin were also earlier introduced as ambassadors in 2020.

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