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Pia Wurtzbach makes history as the first Miss Universe titleholder to be part of Arab Fashion Week

Pia: "I am excited to see what I can do to connect and hopefully influence my community through all the works and activities lined up for me."

Patricia Matalog
by
Patricia Matalog

3/23/2021 in News
Pia Wurtzbach makes history as the first Miss Universe titleholder to be part of Arab Fashion Week

Miss Universe 2015 Pia Wurtzbach is making history as the first-ever Miss Universe titleholder to take part in Arab Fashion Week.

Dubai-based agency Yugen PR made the announcement on their Instagram account last March 19. In their official statement, Yugen PR said that Pia will open Arab Fashion Week this March 24 wearing an avant-garde creation by Dubai-based Filipino designer Furne One of Amato Couture. She will also be featured at the digital edition of the prestigious event.

“We are thrilled to officially announce our exclusive partnership deal with Miss Universe Pia Wurtzbach here in the Middle East market. We look forward to all wonderful projects lined up for her in this part of the world where there are 4 Million Filipinos as well as millions of beauty pageant fans from this part of the world,” Yugen PR Dubai's Managing Director Ian Borromeo said in a statement.

Pia also expressed her delight at being part of the said event.

“The Middle East market is very close to my heart as I have been traveling to that part of the world," she said. "I am totally in love with the people and its culture. I am excited to see what I can do to connect and hopefully influence my community through all the works and activities lined up for me for the rest of the year."

The Arab Fashion Week will be going virtual for the second year and will run from March 24 to March 28.

Watch the full trailers of the Amato Couture collaboration below:

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