The one and only Megastar Sharon Cuneta did the honor of unveiling the logo and design of the 2021 ABS-CBN Christmas ID on Thursday, October 21.
Wearing the Christmas ID shirt for this year, Sharon posed for a photo as she revealed that she is done filming her part in the much anticipated Christmas Station ID.
"Today. Kapamilya!❤️💙💚 Andito tayo para sa isa’t-isa!💖💚💖💚💖💚" she wrote while tagging ABS-CBN bosses including former ABS-CBN president and CEO Charo Santos-Concio, Head of Star Magic Lauren Dyogi, and Star Cinema Executive Adviser Malou Santos.
ABS-CBN first released the teaser for its Christmas ID on Monday, October 18, along with the tagline.
The 15-second clip featured a golden yellow star that forms into a heart above the tagline, much like the official logo and design. We also had a snippet of the track sung in a sparkly, upbeat tune.
“Andito Tayo Para sa Isa’t Isa” is the latest iteration of ABS-CBN’s campaign to continue being of service to Filipinos worldwide following the forced shutdown of its franchise in 2020.
Previous versions include “Andito Kami Para Sa ‘Yo” which was launched in May, and “Andito Kami Dahil Sa Inyo” which was launched in July to mark the first anniversary of the network’s franchise renewal application being denied by a House of Representatives panel.
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