Alden Richards has been tapped by the Department of Health (DOH) to be the face of its newest campaign #BidaSolusyon.
DoH announced the news on Twitter last July 8, as they officially launched a campaign that promotes safety measures to prevent the spread of COVID-19.
"Let us all welcome our BIDA champion, Mr. Alden Richards! Nakita mo na ba ang bagong TV commercial na pinagbiBIDAhan niya? Ikaw, ako, tayong lahat—we can all #BIDASolusyon sa COVID-19!" they tweeted.
The BIDA in #BidaSolusyon stands for "Bawal walang mask," "I-sanitize ang mga kamay," "Dumistansya ng isang metro," and "Alamin ang totoong impormasyon" -- a reminder to the public to prevent coronavirus transmission.
You can watch the full commercial here:
Alden starred in the 2019 Cathy Garcia-Molina film "Hello, Love, Goodbye" alongside Kathryn Bernardo.
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