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ABS-CBN Films is now even BIGGER, BOLDER!

ABS-CBN Films announces brands under its wing.

Regina Tabora
Regina Tabora

6/9/2018 in News
ABS-CBN Films is now even BIGGER, BOLDER!

ABS-CBN Films, Star Cinema is celebrating its 25th year in the industry this 2018, and it will only continue to grow as more years come.

At its 25th-anniversary Employees’ Celebration last night, June 8, Star Cinema Managing Director Inang Olivia Lamasan congratulated everyone, not only for their good work, but for becoming the good people they’ve grown into.

“What truly gives me joy is we are all here together - lahat tayong binuhay, binuo, hinubog, hinamon, minahal at nagmahal sa Star Cinema. I stand here tonight truly proud to have lived alongside all of you for 25 years,” she said. “I am so proud to have worked with the most resilient Filipino filmmakers, people who are always ready to work long, long, long, very, very long hours under the most challenging conditions to deliver high-quality films… Nandito po tayo dahil sa Star Cinema, ginagawa nating posible ang imposible.”

But apart from looking back on the amazing 25 years its had, Olive also had her sights on the years to come, and announced that ABS-CBN Films won’t only be comprised of Star Cinema anymore.

“Patuloy nagbabago ang mundo, and Star Cinema and ABS-CBN Films family continues to evolve and respond to the ever-changing demands of the times and the market. To better serve the Filipino audience, we are growing the ABS-CBN Films root,” she said, and named the three new brands of ABS-CBN Films.

“CinemaOne Originals, which will continue as a festival for edgier, arthouse movies, CineBro Originals, which produces content for the male market, Star Cinema, which will remain committed to producing family-oriented stories, and our newest brand, that will make experiences and movies for the millennial market, Black Sheep,” she said.

Olive acknowledged that it will be a tough endeavor, but she is confident in what the future holds.

“I am confident in our people and our capability to face the trying and exciting challenges that await us. Sama-sama nating haharapin ang mga pagsubok, sama-sama din natin yayakapin ang tagumpay, habang patuloy tayong nagbibigay ng magagandang pelikula at mga alaala sa mga Pilipino,” she said. “Kapit-bisig tayo, LABAN!”

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