Kapamilya actor Jericho Rosales has forayed behind the camera and tried his hand at directing. His first project as a director is a commercial for a clothing brand.
“I’m so honored I was able to do this,” he said in an interview with PUSH. “Ako, binigay ko ‘yung buong puso ko talaga dito.”
Jericho, who also starred in the commercial, was joined by his former “Magpahanggang Wakas” leading lady Arci Munoz.
“It’s very important to know your actor,” he said. “Parang mas madali mong na-express ‘yung sarili mo. Kilala niya kasi ako. Kilala niya ‘yung style ko. When we’re talking about quality and how to execute things, alam na niya eh. She was really game to take instructions sa akin and we finished everything in less than two hours. ‘Yung whole video niya she was so good. She was so chill and ginawa niya lang lahat kaagad.”
Echo shared that he enjoyed this experience as a director, especially since he was with exceptionally happy people.
“Before sunset, we were done so ibang feeling din for me ‘yung satisfaction na ma-direct ko ‘yung mga actors ko and mapauwi ko sila nang maaga and then happy silang lahat,” he said.
He also enjoyed getting to know more people and seeing the different aspects that come with making a video.
“After the production, the best part of post-production was coloring and the music, so we used original music,” he shared. “And working with a post-production team, meeting new people, para sa akin getting out of your comfort zone.”
Of course, he also experienced some challenges - in this case, weather conditions.
“I’m shooting and the weather changes. ‘Yung locations mo hindi mo kontrolado lahat so this is something you have to consider and you have to be open,” he said.
Jericho revealed that he’s gained a new respect for directors after this project.
“I have [a] bigger respect for directors now, especially directors sa advertising and of course filmmakers, ‘yung mga beterano, kahit ‘yung mga bago,” he said. “You have to put in so much effort, energy, thought, and time. It’s really time-consuming.”
Jericho is set to star in a new series entitled “Love Will Lead You Back.”