In celebration of their 55th anniversary, Rebisco is taking one of their most beloved and iconic products, the Assorted Biscuits Tin Can to the next level!
The company enlisted the help of notable contemporary Filipino artists, the Palanca-winning Migs Villanueva, Aris Bagtas, Roel Obemio, and Joseph Banez for four new designs that celebrate the Filipino story. Called the Designer Cans, they launched in an event hosted by Heart Evangelista and DJ Chico Garcia last November 7. You can see some photos from the launch in the gallery above.
According to Rebisco's Marketing Communications Head, Lulu dela Peña, they revamped the can design in an effort to “grow and refine” a classic. She said, “Rebisco’s Special Edition Designer Cans support local not only through taste but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families.”
Rebisco’s Special Edition Designer Cans will be available at leading supermarkets nationwide this November 15.
Rebisco's latest partnership with Star Cinema, the Cathy Garcia Molina-helmed "Three Words to Forever", stars Sharon Cuneta, Richard Gomez, and Kathryn Bernardo. It will hit Philippine cinemas this November 28!
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