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Direk Cathy makes an appeal over product endorsements' impact in filmmaking

Direk Cathy Garcia-Molina speaks up about why Liza had to wear a wig in their latest movie.

Chandral Selim
by
Chandral Selim

2/9/2017 in News
Direk Cathy makes an appeal over product endorsements' impact in filmmaking

Acclaimed director Cathy Garcia Molina has voiced her opinion about the "creative restrictions" put on filmmakers by the narrow separation of actors and their brand endorsements.

 

Direk Cathy said her piece during the "My Ex and Whys" Media Launch last February 1.
 

She began with:
 

"Gusto ko lang mag-appeal sa lahat ng products, sa lahat ng produkto na kumukuha ng mga artista bilang endorser. Sana, mapaabot natin sa kanila 'yung mga pakiusap naming mga taga-pelikula at taga-TV, na sana, ihiwalay ang persona ng artista at ng mga characters sa pelikula. Hirap na hirap po kami ng mga manunulat at kaming creators. Ang daming bawal.
 

"Kaya po naka-wig mga artista ko lagi, eh," she continued, "Kapag may shampoo commercial, bawal pagupitan, bawal pakulayan, bawal kulutin, bawal lahat.
 

"So ano? Sa lahat ng pelikula nila, iisa lang ang look nila? But they play different characters? Nakikiusap ako sa kanila na sana ihiwalay."

 

Direk Cathy used her recent muse Liza Soberano, who stars in her upcoming film, "My Ex and Whys" alongside Enrique Gil, as an example in elaborating her stance.
 

She said, "Ngayon, kung halimbawa, ito, press con, gumamit siya ng in-e-endorso niya, pwede mong sawayin kasi si Liza Soberano siya ngayon pero sa pelikula ko, si Cali Ferrer siya.
 

"So sana, pwede siyang gumamit. Kasi halimbawa, paano kung may kape siya, may gatas siya, may juice siya, lahat bawal, anong iinumin niya sa pelikula ko? Tubig na lang?
 

"Kasi, 'di ba, ako, malaki ang pasasalamat ko sa mga produktong ito na kinukuha ang mga artista. Thank you very much po at may tiwala kayo sa kalidad nila but precisely because you got them...because they’re good actors, sana mai-consider that they’re good actors so therefore, they have to play their roles. So therefore, sana maihiwalay 'yun."

 

She reasoned, "Hindi naman po ako gumagamit ng ibang brand. 'Yung brand naman po namin, gawa-gawa lang rin namin so sana naman mapayagan kami."
 

"Yung mga ganoon kaliliit na bagay kasi, pigil na pigil po ang creativity namin lahat dahil bawal lahat."
 

"My Ex and Whys" will hit theaters February 15.

 

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